The Dark Social. Oh, what an amazing thing, numbers and statistics that can't be quantified! Oh horrors for the marketing and advertising firms! But how glorious for the average internet user: visitors to sites that they can't get a handle on how to reuse! How wonderful that there are that many trackers of use gone puzzled!
Probably the answer is in people (over the age of, let's say, 35) use the internet like a library and actually search for information that they need rather than being sucked into pop-ups!
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